Joined
·
183 Posts
Mercedes-Benz unveiled its plans for the GLA's market launch campaign called "Always Restless". I'm not sure I want a car that is always restless -- I like to feel relaxed at least some of the time.
The campaign will take place mainly online and will have users navigate through an interactive story looking for the main character's lost memories, all the while driving through the desert in a GLA. I'd say its 90% stereotypical car commercial and 10% innovative.
During the experience users will be able to ask for a brochure, call for information, configure their own GLA, and check for the nearest dealer as well.
The market launch will go online on March 15th.

The campaign will take place mainly online and will have users navigate through an interactive story looking for the main character's lost memories, all the while driving through the desert in a GLA. I'd say its 90% stereotypical car commercial and 10% innovative.
During the experience users will be able to ask for a brochure, call for information, configure their own GLA, and check for the nearest dealer as well.
The market launch will go online on March 15th.