Mercedes-Benz has fallen behind its German competition Audi and BMW. In order to reverse this trend CEO Diester Zetsche has issued directives at the company to double sales from 1 million to 2 million units.
Mercedes has been having a bit of trouble in the Chinese trouble, and it also makes less profit off its cars than Audi and BMW, even though they cost more.
In order to make its new sales target Mercedes will be introducing 13 new models over the next decade, and it will be diligent in making in roads in the Chinese market.
Can Mercedes catch up to its rivals? Is this a small problem, or does it point towards much bigger issues?
Mercedes has been having a bit of trouble in the Chinese trouble, and it also makes less profit off its cars than Audi and BMW, even though they cost more.
In order to make its new sales target Mercedes will be introducing 13 new models over the next decade, and it will be diligent in making in roads in the Chinese market.
Can Mercedes catch up to its rivals? Is this a small problem, or does it point towards much bigger issues?