Straight from Japan, the latest GLA advertisements show Mario, Luigi and Peach all racing against each other in Mercedes-Benz GLAs.
The GLA actually appears in the most recent Mario Kart game. The beginning of the commercial is footage stolen from Mario Kart.
I think that the brand partnership with Mario and Nintendo shows how gamers are getting older, and also that Mercedes-Benz is trying to reach younger folks. After all, what 30 year old these days doesn't have fond memories of playing Super Mario Brothers, especially in Japan where these commercials will be airing.
The GLA actually appears in the most recent Mario Kart game. The beginning of the commercial is footage stolen from Mario Kart.
I think that the brand partnership with Mario and Nintendo shows how gamers are getting older, and also that Mercedes-Benz is trying to reach younger folks. After all, what 30 year old these days doesn't have fond memories of playing Super Mario Brothers, especially in Japan where these commercials will be airing.