Love the new Commercial "Monolith"

very strange way to sell a car, oh i get it, they're not selling the GLA, they're selling you...

butterfield said:

very strange way to sell a car, oh i get it, they're not selling the GLA, they're selling you...

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Strange indeed, but it seems to work, people like it. Even automotive ads during superbowl time are very strange, yet effective

I get it, what Mercedes is saying is that the GLA was designed and produced for every person who took a chip out of that black block. The BMX guy is buying this, sure. The snogging teens, sure...

Do i have to be like that to buy?

Who knew the Mercedes-Benz design process was so active? If that is what it is like to design a car, than I want in. While some car commercials attempt to appeal to the senses and fail, this commercial does a great job. I realize the commercial says nothing about the GLA in actuality, but it connects with the spirit of the brand. Its weirdly effective. Good job MB.

interesting., so it was carved out of a block by a bunch of hooligans. GOOD TO KNOW :d

Good ad. I ended up watching the whole thing and the car looks great. I also like the international angle. They have American football alongside sports more popular in Europe.

Only drawback is, judging from the comments, it seem a lot of people these days haven't seen "2001: A Space Odyssey".

thats cool but i feel sorry for the roof
if i had some guy spinning around on my roof there would be a bunch of dents on it, even the roof caving in a bit LOl

all for the love of art

This is a great commercial. It doesn't really say much about the GLA, but it is successful at connecting with viewers. Many commercial do a terrible job of emotionally connecting to their viewers, but this is an innovative concept. Great job Mercedes-Benz advertising team!

alcatraz said:

This is a great commercial. It doesn't really say much about the GLA, but it is successful at connecting with viewers. Many commercial do a terrible job of emotionally connecting to their viewers, but this is an innovative concept. Great job Mercedes-Benz advertising team!

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although it doesn't say much about the GLA, it is a good commercial, good for now. As time goes on and the GLA gets much closer to production they will need to release some commercials that get people familiar with it

Interesting commercial if only yuo could mold a car with a female.