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Discussion Starter #1
Only reason i ask is because I'm curious if Mercedes will meet their demographic target. It was stated the GLA and CLA are attempts to make the company younger, the millennial demographic was singled out specifically. we've had MANY debates on this site about young vs old demographic targeting.

I do have a feeling that at the end of the day we will see the GLA in more boomer hands than millennials... 77 million consumers who have concentrated 75% of americas wealth vs 1/3rd millennials who live at home, 62% are employed, 30% of that are part time employees...

Bloomberg recently cited research by the University of Michigan that highlighted how seniors buy 15 times more new vehicles than Millennials do. Consumers age 18 to 34 represent less than 13% of new-car buyers.

more boomer stats here...
Facts and Fiction - Resources - 50-Plus, Baby Boomer Marketing: Immersion Active

look the fact of the matter is older people have the money and the motivation to buy new vehicles. Creditworthy Boomers are the buyers, why they all chatter about Millennials?

So, how old are you? 48 here....
 

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I'm in my mid 30's. I can see a lot of people in their late 20's and up buying the GLA in America. If it gets sold in richer parts of China and places like Dubai, i can see some more younger people in them.
 

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Discussion Starter #4
I'm in my mid 30's. I can see a lot of people in their late 20's and up buying the GLA in America. If it gets sold in richer parts of China and places like Dubai, i can see some more younger people in them.
I cannot speak for foreign markets, but as i wrote in OP, 18-34 demo is a fraction of the North American car buying public. Few in their 20s have real jobs, majority have outlandish educational debt to pay back still. Those who are working majority are in a part time capacity.

I'm not saying the GLA won't sell what I'm saying is i don't think it will sell to who they intend it too...

I read a piece a few weeks back how the CLA is actually attracting am uch older crowd than initially thought...
 

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i think that most people buying the GLA are at least in their late 20s. I can't see many people under 25 being able to afford this. They can barely afford a cheap car, or rent, or student loan payments. many still live with their parents.
 

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Latter 60s. The GLA is a wonderful blend of our former 2012 C-Class and 2010 GTI. We are now down to one car, less or little need for two other than security backup.
 

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Seems to me the younger demographic like to drive BMW's

I'm a young 57....lol
 

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I am not sure of the relevance of age as a single factor. It seems to me disposable income must go hand in hand. I'm in my early 70's and tend to collect cars like popcorn.
 

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52 by the calendar but much younger in thought than most people my age.
 

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I am 38 and absolutely love my GLA 250 4MATIC. I was in the dealership the other day and I was the youngest person there!
 

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38 here!
 

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Turned 37 today! :)
 

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59. I chose the GLA not for economic reasons, but for size. My wife has a GLK, and it just feels too big to me.
 
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