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Wow, yet I thought they already went through that.
It will be interesting to see what it's going to be like.
As much of a piss of as it can be for some of us, it's likely what's best for the brand.
 

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Discussion Starter #3
Wow, yet I thought they already went through that.
It will be interesting to see what it's going to be like.
As much of a piss of as it can be for some of us, it's likely what's best for the brand.
not sure how you can say that when Infiniti tried a similar wholescale rename of all their models and their sales are still floundering. Oh you think Mercedes is better than Infiniti, sure at product, but Mercedes like Infiniti is still at the mercy of consumer perception at the end of the day...
 

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not sure how you can say that when Infiniti tried a similar wholescale rename of all their models and their sales are still floundering. Oh you think Mercedes is better than Infiniti, sure at product, but Mercedes like Infiniti is still at the mercy of consumer perception at the end of the day...
that's what i noticed with infiniti, naming scheme shouldn't have much of an effect.
 

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I don't think that a name is really going to sell a vehicle but I do think its a good idea to create a naming system that organizes the models nicely for consumers, especially in the modern auto industry where companies are adding more and more models to their lineups that are constantly creating new segments.
 

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I mean the Mercedes naming scheme is pretty confusing right now. It makes sense that they would want to change it. BMW made its naming scheme more understandable. I think that over time you probably have to reorganize your vehicle models in order to make everything make sense again. I think its also because names these days are all numbers and letters. Less companies are actually naming their cars with names instead of number and letter combos.
 
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