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The Mercedes-Benz GLa is being showcased in the rugged terrain around Granada, Spain. This is a push to prove that a cheaper and smaller sports utility vehicle can deliver dynamic driving and a number of technologies. Daimler CEO Dieter Zetsche is also in Spain, and he remarked that the recent momentum at luxury car maker is just the starting point for reclaiming the crown as the largest premium car maker in the world from BMW.

"The developments from January and the last few months are definitely satisfying, but it's certainly not the final confirmation that we've done everything right," Zetsche remarked.

So it seems that this is just a big marketing push. All show and no substance.
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