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Just like its sedan counterpart the CLA, the GLA will be getting its own Edition 1 variant. The GLA Edition 1 will be available only for 12 months, with order books opening in November and deliveries tricking in by March 2015. The Edition 1 design package can be added with any engine option and costs 6307 Euros, no word yet on North American pricing.



GLA Edition 1 Exclusive Paint Colors:

Cirrus White
Mountain Grey Metallic
Orient Brown Metalic
Designo Magno Mountingrau

GLA Edition 1 Interior Upgrades:

Leather wrapped flat bottomed steering wheel
Aluminium inserts
Comfort seats
Brushed stainless steel pedals.





GLA Edition 1 Exterior Upgrades:

Aluminium roof rails
19-inch five spoke AMG alloy wheels
Bi-xenon headlights
Dual chrome exhausts.


 

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The CLA was a good example of how well Mercedes can do marketing, they just need to do exactly that and more and just throw in the GLA. Do that and who knows what the future of the GLA will be like.
The CLA was purely business development.

Look at it like subprime lending. Everyone who could own a house owned a house, for the banks the only way to increase lending was to begin giving loans to people who could never before afford to buy a house.

CLA and GLA are very similar. Everyone who could own a mercedes owns a mercedes, so the only way to boost sales was to begin selling Mercedes to people who could never afford one before. Hence CLA and GLA...

Mercedes cut the barrier to entry by ~$15-20K... Chasing lower margins and higher quantities....
 

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Mercedes cut the barrier to entry by ~$15-20K... Chasing lower margins and higher quantities....
Eh? The 2008 C Class (first year of the current generation) had an MSRP of $31,600. They then crept it up to $32,900 for 2009, $33,600 for 2010, $33,990 for 2011, and $34,800 for 2012.

So the CLA cut the barrier by only $4900.

Where are you getting $15,000 to $20,000 from?
 

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Eh? The 2008 C Class (first year of the current generation) had an MSRP of $31,600. They then crept it up to $32,900 for 2009, $33,600 for 2010, $33,990 for 2011, and $34,800 for 2012.

So the CLA cut the barrier by only $4900.

Where are you getting $15,000 to $20,000 from?
options my man, want a mercedes with anything other than seats in it, pay up suckaa...

Very few base C classes move, and those that do will now all be base CLAs..

The average price of CLAs on dealer lots is ~$39K, fully optioned it will reach $50K...

Same with the C-class, a moderately optioned C-class will run into ~$45K
 

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@Parker - All you're doing is pulling numbers out of the air. I just went and built a CLA at MBUSA.com with every ridiculous option I could add to it, right down to the baby seat, and just barely broke $46k. So where is your $50k number coming from?

You're making stuff up.

You're also conveniently ignoring that options are optional. Comparing a stripped base model with a decked out higher model is the exact kind of apples and oranges BS that car commercials try to pull.
 
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