its a way to abuse the word freedom. C'mon, first things first no Mercedes offers you anymore freedom than anything else with four wheels and an engine. Second notice how they illustrate the image of freedom, man breaking loose from jail, woman running from her wedding, stray dog.
Think about those images, you'll see the problem eventually.
ok... I'm not saying it's the best ad in the world, but I'm in marketing, and I see this ad representing the GLA 45 as a (relatively) price effective way of giving you AMG performance and crossover packaging. This "frees" a new group of people to be able to consider a class of car previously unaffordable. This I feel is true. There's always the additional message of crossovers being "freeing" as they give you a more capacious vehicle for travel and some minor ability to go off-road.
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