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Discussion Starter #1
Seems that Mercedes have grown tired of Jung von Matt (their Ad agency) and decided on a big change... they've chosen a new dynamic duo who are tasked to build a new agency roster based in Berlin... so 2015 should mean a host of new and very exciting Ad concepts for the brand across the globe... just about right to match their new auto direction for the future...
 

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That's pretty exciting. Auto ads can be pretty formulaic. It is a breath of fresh air when you come across one that is different. I anticipate the new direction Benz goes in.
 

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Seems that Mercedes have grown tired of Jung von Matt (their Ad agency) and decided on a big change... they've chosen a new dynamic duo who are tasked to build a new agency roster based in Berlin... so 2015 should mean a host of new and very exciting Ad concepts for the brand across the globe... just about right to match their new auto direction for the future...
Are they going in house? I think most of BMW's stuff is done in house now...
 

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Discussion Starter #5
The 2 new head honcho's are ex-Springer Jacobi, so they cut their teeth in the good old days of Merc ads and have come back onto things due to their background... they're building an agency roster in Berlin so it doesn't sound in-house... lets hope they shake things up and we start to see something new and fresh in the Ad scene... rather than just pretty cars in surreal exotic spaces...
 

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The 2 new head honcho's are ex-Springer Jacobi, so they cut their teeth in the good old days of Merc ads and have come back onto things due to their background... they're building an agency roster in Berlin so it doesn't sound in-house... lets hope they shake things up and we start to see something new and fresh in the Ad scene... rather than just pretty cars in surreal exotic spaces...
Interesting, then why the bespoke team if its not in house? You in the industry Tagman?
 
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